5 Ways You Can Revamp Your Marketing
For many businesses, it can be typical to come up with what feels like a solid marketing strategy and then simply stick to it (note: if you’re not nodding your head at this point, call us immediately). And to be honest, that does sound like an excellent plan — after all, consistency is crucial.
But you know what else is crucial? Measuring success. Innovation. Growth.
Marketing strategies that have worked for you in the past might not be getting the same traction they once did, or your customer behaviours’ may have changed. Or maybe you’re just getting bored of doing the same old thing.
If you’re feeling like it’s time to spice things up when it comes to marketing your business, explore a few of these tips to revamp your marketing:
1. Shake up your look.
Much like a new haircut can make you feel like a brand new person, a new look for your brand can give you a new lease on business / life.
Not ready for a full brand overhaul? That’s ok. It doesn’t have to be drastic — changing up your brand colours, updating fonts or refining your logo can be impactful.
Otherwise, maybe it’s time to commit to a full rebrand — new logo, new you?
2. Look to data.
Do you know how much traffic your website is getting? How long the average visit to your site is? Is your social reach up or down?
Having a firm hold on this vital data is incredibly powerful. Once you’ve got the figures, you also need to use them to inform your marketing decisions.
Look at what activities are happening around the biggest booms in your business and do more of that.
3. Try something new.
Like a lot of things, marketing is ever-changing and in this fast-paced world if you don’t continually revisit what you’re doing you could miss out on high-value opportunities.
Been meaning to look into Google Adwords? Considering trying out print ads in an industry publication? Always thought about cinema or radio advertising?
Consider adding something brand new into your marketing strategy, it could be just what your business needs.
4. Be relevant.
Events, news, trends — keep your finger on the pulse of what’s hot and what’s not.
Identify where your brand can pitch in or be more relevant to your industry or target audience.
Market research options are now abundant and easy to execute with our information rich digital world. Get your business hands on the latest and use it to your advantage.
Attending industry business events can also do wonders for inspiration, gets you networking and thinking about working on the business - not just in it.
5. Pay attention to your brand story.
More than ever, people want to know the who and why behind the brands they support. We are regularly asked; ‘‘what’s the meaning behind that logo? How did the design team come up with that concept? What’s the history of that brand?’’.
The values that underpin your business should be a central part of your brand story.
Research indicates that 83% of millennials are interested in a brand whose values are aligned with theirs.
Further, two thirds have boycotted brands that took a view opposing theirs. And Gen Z feels the same. Given that Gen Z’s incomes are expected to beat the earning potential of Millennials by 2030, it’s probably worth taking heed.
Over to you.
If you’re ready for your marketing revamp - the coffee’s hot. Let’s talk.