Digital Marketers: 6 reasons why you need them on your side
Sometimes DIY can really pay off. Accomplishing something by doing it yourself can be rewarding while saving you time and money. The key is to know what to DIY and when it is time to outsource to the professionals.
For example, DIY painting a craft project or even a room of your home — sure. Painting your car? Mmm, that one is probably best left to someone who knows what they’re doing.
Digital marketing is one of those areas that can seem super-easy to do yourself. Google how to create a website, click some buttons, and upload your logo and you’re good to go, right? Similarly, social media marketing appears simple and user-friendly — no different from posting to a personal Facebook many might believe.
Like many things in life, doing digital marketing yourself when that is not your area of expertise is easier said than done. And with digital marketing, which is such a vital avenue for business success, getting it right is genuinely important.
If you’re still tossing up whether to take a DIY approach to your business’s digital marketing, take the time to hear us out. We’ve compiled a few reasons why you should consider jumping on board with a digital marketing team instead.
1. Oh, the time you will save
Digital marketing can take a significant amount of time and effort to create, execute and manage. As a business owner or manager, you have plenty of other responsibilities, and adding digital marketing to the list is probably not ideal.
Of course, us seasoned digital marketing professionals know what’s what and can get digital marketing efforts up and running for you more efficiently too. Put it this way — time is money and your precious time can be better spent honing your own craft to elevate your offering and ensure your business reaches its full potential. Not only will you save the time you would spend doing your digital marketing (more slowly than an expert) - you can then put that time back into your area of expertise, to grow your business faster. It’s win-win.
2. Expertise and experience
We all have our talents in life — perhaps your career reflects your individual area of expertise? Same goes for digital marketers.
We live and breathe digital marketing, immersing ourselves in the latest and best ways to optimise results for businesses like yours. We understand the latest trends and technologies in the digital marketing world and use this knowledge to create a customised marketing strategy that meets your business's specific needs and goals.
So why not leverage our years of expertise and experience to benefit your business?
3. Improved data analysis and outcomes
A professional digital marketing agency has the resources, expertise, and experience to deliver improved results compared to what you could achieve on your own. We are well-versed in using the power of a range of tools and technologies that support the creation and execution of highly effective digital marketing campaigns. In other words, we know the best way to get results.
But more than that, we then measure the success of our efforts using data and analytics. This means we can continuously make improvements to your strategies and carve out a plan that will help you smash your goals. Do you have the time to regularly check, adjust and continuously review campaigns to keep them lean and mean?
4. A fresh and objective look
Sometimes being on the inside you can lose perspective or not see things clearly. Engaging a digital marketing team means that you get a fresh set of eyes — often many sets — looking at your offering and your position in the market.
A new and objective look at your marketing plan from an outside perspective can be a game-changer when it comes to identifying room for improvement as well as gaining insights and ideas that you may not be able to see.
5. Get more bang for your buck
Out-sourcing to a digital marketing expert might seem like an added expense. And sure, we don’t work for free (although people still ask!). But looking at the bigger picture, working with professional marketers is an investment in your business.
How, you ask? We can use our knowledge and skills to create campaigns that are effective (including cost-effective) and get results by way of growing your business. Digital campaigns should be adding to the bottom line of your business spreadsheet, and without that investment you are missing out on the growth (which should always be higher than the investment, or you need new digital marketers).
Instead of DIY trial and error, we can get things into tip-top shape from the get-go so you can get on with running the business. Plus, by outsourcing your digital marketing efforts, you can avoid the hassle of hiring and training employees to handle your marketing in-house.
6. An integrated and strategic approach
When professional digital marketers like yours truly are on your team, you can rest assured that your marketing is going to be backed by a strategy and a tactical plan.
From market research and analysis to determine target audiences and the best channels to reach them, to campaign design and execution, everything we do is carefully considered and tailored to you. Integrating multiple marketing channels and campaigns for a comprehensive and cohesive approach enables us to maximise your impact. It shouldn’t always be just a digital approach. So imagine all the YouTube videos and time you would spend ‘dabbling’ in marketing when you should just get the experts in and keep doing what you are an expert at - which is running your business.
Let digital marketers be your cheerleaders
Let us do what we do best — that is, showcase what you do best! Rather than fumble with digital marketing as a DIY project on the side, let’s do it properly and get the most from every marketing effort.