Have you ever accidentally signed off an email with “Have a lonely weekend”, instead of “lovely”? Quite a different sentiment. And an easy mistake to make — the ‘n’ and the ‘v’ have only the ‘b’ to separate them on the keyboard. Plus, spellcheck probably won’t pick it up because there’s nothing grammatically wrong with having a lonely weekend.

That’s an example of a common error in a one-on-one email. But what about the impact of text mistakes on a bigger scale? Website landing page? Email marketing material to your database? A batch of 10,000 printed brochures? A billboard? Ouch — that could cost you in more ways than one.

In a study on brand trust, 91% of respondents said that they do not trust websites with misspellings and errors. An average of 59% of consumers said they would not buy from an online shopping site that had bad spelling and bad grammar.

Enter: copywriters.

Copywriters are trained writers with a very particular set of skills. They bring together the art of writing words, crafting messages, and evoking a desired response from readers — all while upholding grammar, spelling, and syntax.

Copywriting comes in mighty handy across every aspect of marketing and content creation, from the web to print and everything in between.

Effective copywriting can help you to communicate your message clearly and persuasively while avoiding common pitfalls that can harm your brand reputation.

So, rather than risk looking silly at best or completely eroding your brand’s reputation at worst, let’s clarify why a copywriter is worth its weight in gold.

A copywriter can research your audience

One of the most important steps in creating effective copy is to understand your audience. A copywriter can help you to research your target market, including their demographics, interests, and pain points.

By doing this, you can tailor your copy to speak directly to your audience's needs and desires, while avoiding language or imagery that may be offensive or off-putting. No one wants to be canceled!

A copywriter can help you to communicate clearly

Miscommunication is a common cause of foot-in-mouth moments. A copywriter can help you to craft clear, concise messages that are easy to understand.

This can include simplifying complex concepts, using plain language, and avoiding jargon or technical terms that may confuse your audience. By communicating clearly, you can minimise the risk of misunderstandings or misinterpretations that could damage your brand reputation.

A copywriter can help you to avoid cliches and stereotypes

Using cliches or stereotypes in your copy can be a minefield, particularly if you're not aware of the cultural or social connotations of the language you're using.

A copywriter can help you to identify and avoid common pitfalls, such as using gendered language or making assumptions about your audience's background or beliefs. By doing this, you can create copy that is inclusive and respectful, and that avoids causing offence or alienating your audience.

A copywriter can help you to tell a story

Storytelling is a powerful tool for engaging your audience and creating emotional connections. However, telling a story that resonates with your audience can be challenging.

A copywriter can help you to identify the key themes and emotions that match your target market and craft a compelling narrative that draws them in. By doing this, you can create copy that feels authentic and relatable.

Write right with an accomplished copywriter

Harness the word-smithing power of a copywriting guru to nail your brand’s messaging on every front.

At AJ Marketing we know firsthand the value of good copywriting. Like this very blog that you’re reading right now…