Every job has tools of the trade, and digital marketing is no different.

Okay, maybe a little bit different in that we don’t wear a physical toolbelt — but we like to think of the bookmarks bar on our browsers as a digital toolbelt of sorts.

In this business, we’re always on the lookout for software, apps and the like that can streamline our workflows, keep us organised and offer fresh insights into target markets and customer behaviour. So, without further ado, here are some top picks for (arguably fun) online tools that can level up your marketing game.

Monday: Even the sharpest brains can be a bit scattered at times. That's where project management tools come in super handy. Monday is an online tool that lets you create workflow boards to organise and allocate tasks and jobs and basically keep everything in check. You can add due dates and labels and costing and pretty much anything you need to keep track of the work you do. It's like having a virtual to-do list that's actually quite enjoyable to use.

Google Analytics: Okay, so maybe Google Analytics isn't exactly ‘fun’ for everyone, but it's definitely essential for any digital marketer. This free tool lets you track your website's traffic, see which pages are most popular, and learn more about your audience and the way they behave on your site. With Google Analytics, you can make data-driven decisions about your marketing strategy and see what's working (and what's not).

Social media scheduling tools: If you're managing multiple social media accounts (which digital marketers often are), a solid social media scheduling tool is a lifesaver. Hootsuite and Sprout Social are favourite social media management tools that let you schedule posts in advance across multiple platforms as well as monitor your feeds, and analyse your performance. They simultaneously save you time and help you stay on top of your social media game.

BuzzSumo: Want to know what content is performing well in your industry? BuzzSumo is an online tool that lets you search for popular content by keyword or topic, see who's sharing it, and assess how it's tracking. You can use BuzzSumo as a source of inspiration for your own content and to see what's resonating with your audience.

Grammarly: Even digital marketers and trained copywriters can have a love-hate relationship with grammar. Sending a typo to a client? Ouch. Luckily there is Grammarly to keep us in check. This online tool checks your spelling and grammar as you write, and even suggests improvements to your tone and style. With Grammarly, you can ensure that your writing is clear, concise, and mistake-free. And it’s a whole lot more reliable than your usual spellcheck, trust us.

So, there you have it — a look at some of the top online tools for digital marketing success. Of course, these are the ones we use on a daily basis and there are plenty of other great tools out there. If you’ve got a great one to share, send it over!