Top tips on how to drive more traffic to your website
If you run a business, you know that having a website is non-negotiable. But what use is a website if nobody visits it?
Much like hosting a party, if you don’t put the invites out there it’s practically impossible for anyone to come along. But rather than creating a guest list and sending out invitations, getting the right people to visit your website requires a different approach.
You’ve likely heard of website traffic, but let’s refresh just in case: traffic refers to the number of people visiting your website. And of course, the more traffic (aka visitors) you have to your website, the better. This means there are more people getting to know your brand, and your offering and potentially becoming customers or clients. It’s the only time you want more traffic in your life.
So how do you drive more traffic to your website?
Glad you asked! We do this on the regular here at AJ Marketing, and these are some of the ways we do it:
Quality content, content, content
Content is the cornerstone of a successful website, and it has to be good. There’s an ocean of content out there, so if you want people to visit your site, you need to offer them something of value. That means creating high-quality content that ticks all the boxes. We want informative, we want engaging, and we want well-written.
But don’t just stop at blog posts. Consider creating other types of content. Videos, infographics, podcasts — all of these diversify your content and make it more appealing to a variety of visitors.
Get yourself SEO’d
How do people find things on the internet? The correct answer is via search engines, and we all know which search engine will get us results - enter Google.
When you’re googling, you know that a HEAP of website results pop up. Human beings want answers quickly so we tend to prefer the first results we see that match our search. So if you want to improve the likelihood of your website attracting traffic, you want to be as near to the top of the results page for your relevant search terms as possible.
SEO stands for search engine optimisation and refers to the process of optimising your website to achieve just that. This can also be known as improving your ranking in the SERPs (search engine results pages). To reiterate, by optimising your website you can improve your chances of appearing at the top of search results when people search for keywords related to your business. And this can equate to more traffic.
Run targeted ads
When you have a party you create a guest list based on who is going to make the party the best it can be. Running targeted paid advertising is kind of similar — you create a target audience of who is most likely to need or want what you provide and send your ads their way.
The call to action on these paid ads would encourage your specific audience to visit your website, bringing you more traffic — and valuable traffic - that is potentially someone who will actually convert to a customer. Targeted ads can be run effectively on Google and across social media, with a range of targeting and budget options.
Rev up your web traffic
Driving traffic to your website takes time and effort, but these tips will have you well on your way. More traffic to your website will ultimately help your business grow, so let’s have a chat about how to keep your web traffic moving in the right direction.