Chances are at least once or twice a year, you’ll hear that email is dead — a claim that quite frankly couldn’t be further from the truth. Unless by dead they mean Devastatingly Exceptional Agile Digital marketing tool that is… (they don’t).

Not only is email alive and well, but it can also contribute to your business thriving in 2023. We would go as far as saying that it is a necessity for your marketing strategy this year. Here’s why.

Your audience is checking emails daily

For most people, the ol’ email inbox is a mixed bag of important work emails, life admin, personal threads with loved ones, and communications and offers from brands and businesses. And a few notes from Nigerian princes who urgently want to bestow money upon you.

As these email notifications pop up on desktop and mobile, we check them. Daily. In fact, according to data from Hubspot, there are 4 billion (and growing) daily email users. Further, Salecycle figures indicate that 50% of people buy from marketing emails at least once a month. Of course, if your business is not sending any emails then this is not an option for your audience…

Build trust and strengthen relationships

Email is an opportunity to deliver a high-value experience to your audience. In educating, inspiring and imparting offers via email on a regular basis, you are creating meaningful touch points that not only work to convert prospective customers but nurture existing ones simultaneously. Level up these trusting relationships with your audience by keeping it personal too. Tools such as merge tags can make the content you send out via email include personal and dynamic info without you needing to actually personalise each email for every person on your database. The outcome? Email marketing that feels genuinely individualised for your recipients with very little effort.

Your competitors are probably onto it

Around 37% of businesses are increasing their email marketing budgets, recognising and making the most of this powerful tool in their strategies. With weekly emails being sent by 33% of marketers, along with plenty more sent out on a monthly or quarterly basis, are you communicating valuable content to your audience? Don’t let your customers end up feeling the love over on another business’s email marketing list — show them you care!

Have a measurable impact

A print ad in a magazine might get lots of eyeballs on your business. Maybe? It can be very hard to say how many people actually see it, let alone what action it prompted them to take.

Email marketing on the other hand will provide you with valuable, useable data. Like who opened your emails? Who clicked through? What subject lines get your emails opened? Email marketing figures can help you to determine the return on investment from your efforts, and inform you what’s working and what’s not so you can give the people what they want.

Get going with email marketing in 2023

If you have a database that you want to leverage and nurture, or you are keen to start building one (we highly recommend you do!), the AJ Marketing team is here to help. Start a conversation with us about creating emails that cut through the noise and get results for your business in the short and long term.