Marketing is present in all stages of the business, from beginning to end.

Marketing is “any actions a company takes to attract an audience to the company's product or services.”

Marketing

The fundamental purpose of marketing is to attract consumers to your brand.

Ideally, that messaging will appeal to your target audience so you can convert consumers into leads. Today, the way in which marketing can be performed is boundless. Traditional methods of TV commercials, radio advertising and newspaper articles have certainly evolved. Add in modern methods which are quickly evolving and the opportunities are overwhelming. So where do you start?

Right here.

AJ-Marketing-Research-and-Strategy

Research & Strategy

This is a research and discovery phase where we gather all the details about your business, target markets, challenges, competitors, expected end goals and more. Then we put that into a strategic plan that ties into your business goals. We may even use marketing lingo that includes touchpoints, funnels, personas, 4p’s and brand archetypes - but hey, they work.

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Content & Copywriting

With so much content out there already, standing out from the rest can be a true art form. Good copywriting will take your brand places. It turns heads, gains trust; and then converts readers into customers. It touches every area of business communications from advertisements, web pages and social media to collateral and targeted media. It’s an incredibly important tool companies can use to establish their brand, personality and offering. Let’s do it professionally.

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Media & Public Relations

Media coverage shapes opinions, raises issues, attracts consumers, and advocates for business and causes. This coverage must be earned, with well-crafted messages, insightful data, and clear commentary. Let’s add to your marketing strategy by identifying and managing opportunities in your industry; be it across digital or print.