Marketing strategies that have worked for you in the past not getting the same traction they once did? Have your customer behaviours changed? Or maybe you’re just getting bored of doing the same old thing. If you’re feeling like it’s time to spice things up when it comes to marketing your business, explore a few of these hot tips to revamp your marketing…

For many, sitting back and watching your sport of choice is the preferred way to wind down and set work aside. But what if we told you that watching sport could actually be integrated into your marketing strategy…

It doesn’t matter what your stance on Marvel vs. DC is (but for the record, I’m Marvel all the way…). AJ Marketing believe that every caped crusader and force-sensitive fighter has some special secrets to share on branding that we can all carry with us…

“Are you on LinkedIn?” is a phrase many of us have heard at an industry or networking event. And hopefully by now, your answer is yes. With 12.75 million LinkedIn users in Australia alone, LinkedIn is the go-to social media platform for the most professional versions of ourselves. You will be unlikely to find unflattering photos of you at your cousin’s wedding here. Nope, it’s all headshots, industry insights and career achievements on LinkedIn.

Brand identity is much more than a logo.

It's all the tangible elements that people experience and use to understand who you are and what you stand for – what makes you uniquely you.

And let’s face it, with so many businesses out there to compete with, you really need a way to make your brand stand out…

If you don’t know the Mojo agency, chances are you will know their campaigns. Especially if you lived in Australia any time between, say, 1970 and 1990. The ABC’s recent documentary, How Australia Got Its Mojo, hosted by Gruen’s Russel Howcroft, tells the story of the agency, the two men behind it, Alan “Mo” Morris and Allan “Jo” Johnston, and marketing in Australia.

You get it – you need to do social media for your business. You’ve read tons of articles on how to set up and manage your social media. And they all say the same thing: getting results from social media takes time. But time is the one thing you don’t have much of when you’re running a business…

We love branding. It tells a story. It brings a business to life. It creates recognition. It can generate emotion. And it can move people to action. But what is it about branding that YOU should love? Read more reasons to love branding, plus examples of brands getting it right in our news section…

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