While you could theoretically do a marketing plan without a marketing strategy and vice versa, they both play a unique role in how your marketing efforts roll out. Before you consider embarking on either one, it’s worth knowing which is logically best to tackle first.

For a long time many have relied on good old Google Universal Analytics to give us access for a huge amount of invaluable data about our websites. If you’ve been a Universal Analytics (UA) user for a while, you might have been receiving comms from Google about Google Analytics 4, or GA4 as the cool kids are calling it…